Even though this move makes them a late entrant in the
single-serve coffee market, should Ilycafé be competing with Starbucks?
By: Ringo Bones
To the coffee connoisseur, Illycafé is more known for
producing high-end cappuccino and espresso drink capsules that with the
currently Starbucks dominated single-serve coffee market. Illcafé now produces
filter capsules specifically designed to deliver the famed – but somewhat
esoteric to the rest of the world – Illycafé coffee to a wider market place.
President and company CEO Andrea Illy was praised for the use of recyclable
materials for its espresso filter capsules that sets them apart from their
competitors. In the highly competitive single-serve coffee market, Illycafé
offers something different and environmentally friendly indeed.
In Trieste, Italy, the Adriatic port town famed for
introducing Europe to coffee, Illycafé got its first start back in 1933 when company
founder Francesco Illy developed the modern espresso machine. The company’s
story is still being written today by President and CEO Andrea Illy
representing a third generation of Illy family leadership. Hopefully, the rest of
the world at large will now be enjoying the famed Illycafé coffee with the same
convenience as going into a Starbucks shop.
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