By: Ringo Bones
I’ve probably heard the news in The Late Show With Stephen
Colbert near the end of September 2018, but it finally happened. The Jon Davis
fronted heavy metal quintet that peaked in popularity back in the late 1990s
plans to gain fans from the coffee fancier community by launching their own
signature brand of coffee called KoRn Koffee. KoRn Koffee was created in
partnership with J. Gursey Coffee Roasters. Made entirely with Certified Fair Trade
whole beans, KoRn Koffee is a distinct blend of Ethiopian Yirgacheffe,
Guatemalan Huehuetenago and Organic Peru beans mixed with J. Gursey Coffee’s
popular Vintage Black Diamond blend. The band themselves personally curated the
creation the creation of KoRn Koffee, a process that saw the band members
tasting multiple variations before ultimately selecting the perfect roast and
blend.
Given that diversity in the revenue streams has become the
name of the game when it comes to music groups maintaining their much-needed
bottom line since the 1990s (remember hip-hop impresario P. Diddy?), KoRn
Koffee arose for a genuine need for the band’s craving for a fine-tasting way
to keep up with their almost 25-year touring and recording schedule. Well, at
least this time, KoRn is marketing a much-healthier pick me up than is more
often stereotypically associated with your
typical heavy metal band.
